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Local

Congressman Kinzinger signs letter encouraging federal advertising be spent locally

Action could help media outlets during slowdown

U.S. Rep. Adam Kinzinger
U.S. Rep. Adam Kinzinger

Congressman Adam Kinzinger joined several other lawmakers from across the aisle in asking President Donald Trump to support a program that would help local media outlets.

In a letter to the president with more than 100 signatures, they asked for federal spending on advertising be prioritized for local media outlets, such as newspaper, radio stations and smaller TV stations. They are encouraging federal agencies to put already funded advertising spending to achieve public objectives as well as potential promotions of the economic stimulus programs provided for by the CARES Act.

Specifically, Congress members are asking for the president to:

• Direct his Cabinet secretaries to review any resources intended to be used for advertising campaigns and have them expedite such activities with local media outlets;

• Direct federal agency advertising dollars for existing and new federal programs where community outreach is needed for spending with local media, including those serving minority and rural communities; and

• Incentivize a portion of stimulus funds provided to businesses for their recovery efforts for advertising on local media.

“Local news and information on radio, television and newsprint is more in demand than ever, yet local media outlets are experiencing catastrophic losses in the advertising revenue that allows them to continue investing in providing that news to the public,” the letter reads.

In a press statement, Kinzinger, R-Channahon, said: “Local media is critical to sharing vital information to our communities and that valuable resource is needed now more than ever as we face this coronavirus pandemic together.”

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